Friday, March 8, 2013

WPP's Form Letter To Poachable Ad Execs - Business Insider

WPP, the largest ad agency holding company in the world, sent out a slew of recruitment letters to try to poach ad execs at rival ad agencies, Ad Age reports.

So while the line, "WPP has a very high positive awareness of you" may seem personalized, it is really a part of a form email that has been making the rounds.?

While there isn't word on if the potential poachable execs responded positively, Ad Age says that a lawyer from Publicis Groupe (another holding company with employees who got the email) has.

Here's the letter, with redacted names, via Ad Age:

Source: http://www.businessinsider.com/wpps-form-letter-to-poachable-ad-execs-2013-3

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